Our mission:


We strive to meet the needs of today's tourists and local communities while maintaining and

expanding opportunities for the future. Sustainable tourism in Central Asia implies the possibility of

creating long-term conditions for the development of both tourism itself and the preservation of rich

natural resources along with the diverse social and cultural values of local communities. Our goal is to

achieve a higher standard of living for local people, contributing to their economic growth and

preserving environmental benefits and natural capital for future generations.


Our values:


1. Taking care of everyone


The safety, health and well-being of guests are priorities


2. Environmental protection


measures to protect the environment and minimize impact are an integral part of all our business



3. Responsible business


We improve the efficiency of resource use, implement a policy of environmentally responsible

procurement, responsible waste management, and also implement the standards of "green" hotels.


4. Well-being of employees


The hotel creates safe, comfortable and attractive working conditions for its employees, which

contribute to the realization of their potential and the growth of involvement in solving corporate



5. Partnership for sustainable development


Continue to support the development of sustainable tourism in the villages of Zhosholu and Sary-Mogol,

attracting the local population to mutually beneficial cooperation;


6. Development of sustainable tourism

Promote tours to Kyrgyzstan


Sunrise Sustainability Policy


Our firm cares about people and the environment, which is why we take a number of actions that help

us minimize our negative impact on the nature and communities where our excursions take place.


Green Office Policy:


Reducing paper consumption:


We have mainly switched to electronic documents - we print only when necessary and when required by

partners or legislation

The printer is configured for 2-sided printing.


We have developed electronic catalogs of tours and have limited the printing of brochures and catalogs

as much as possible

We have completely abandoned disposable plastic in the office - disposable glasses. Each

employee has their own reusable mug

- Reducing file usage

- We drink water in the office from a cooler. Bottles 19 liters.

- We actively reduce the use of disposable goods and goods in disposable packaging (for example,

tea bags)

- Аnd We buy cleaning products in large packages.

- Reducing energy consumption:


Turn off the lights when no one is in the room


Turn off the equipment when not in use and put the equipment in power saving mode by default.


All lamps in our office are energy efficient.


Do not leave chargers plugged into an outlet without a charged device.

- Reducing water consumption:

We regularly monitor the health of taps and plumbing.


The toilets have two flush modes


Faucets have aerators (partially)

- We sort the garbage and send it for recycling - we collect separately paper, light bulbs, batteries,

glass, plastic - all of this is surrendered.

- We handle hazardous substances responsibly:


When renovating an office, we use lead-free water-based paints.

- We comply with national wastewater treatment legislation (our wastewater is collected by

government agencies)

- When choosing office equipment and other electrical appliances, we choose the products with

the lowest energy consumption.

- We buy only the necessary goods

- We buy locally produced food and services, including food, drinks (when possible)


We are for nature conservation:

- Comply with all national and local laws related to environment and nature conservation, land

use and protected areas

- Provide periodic guidance, training and information for all employees about their roles and

responsibilities in relation to internal environmental practices, the importance of protecting the

environment and the responsible use of natural resources




Transport is an important part of providing logistics in tourism. The overall impression of the tourist

about the tour operator depends on the quality of transport. The safety of the group depends on the

professionalism of the driver and the technical condition of the transport. Transport is also an important

aspect of sustainable tourism, which is why we do our best to reduce the average level of pollution.


§ We comply with all the requirements of the law of the Kyrgyz Republic (patents, etc.)


§ We monitor the safety and technical health of transport


§ We check the competence and experience of the driver


§ We monitor the comfort and cleanliness of transport


§ We drive only during the daytime


§ We check the availability of a first aid kit and a fire extinguisher and other necessary means


§ Choose the size and type of vehicle depending on the size of the group


Accommodation objects:


We are trying to create a fully sustainable tourism supply chain.

- We choose accommodation facilities in accordance with the standards of the company, the

specifics of the tour, the budget and the specifics of the tourist

- We check that accommodation facilities are officially legally registered and comply with the laws

of the Kyrgyz Republic

- Most of the accommodation facilities we cooperate with are owned by local residents

- The food offered is always of high quality, fresh and, if possible, grown and produced in


- When choosing accommodation facilities, we choose those who care about the environment

(sorting waste, abandoning disposable plastic, trying to reduce water and electricity

consumption, have treatment facilities for the safe disposal of wastewater, use energy-saving


- We have a clear preference for dwellings that have sustainability certification, such as Travelife

or at least a published sustainability policy, and take concrete action in this direction.

- We train all our partners in the principles of sustainable tourism, human rights protection,

protection of children's rights, business ethics and environmental management.


Food and drinks:


Food is an important element of travel, which greatly influences the overall impression of the region

visited. Therefore, we make sure that the food and drinks on our tours are delicious, fresh,

environmentally friendly and represent our local area and culinary traditions as much as possible, and

that the amount of waste during the preparation and serving of food is minimized.


§ We check that the cafes and restaurants we cooperate with are officially legally registered and comply

with the laws of the Kyrgyz Republic


§ We try to include the maximum number of national and regional dishes in the menu during tours, but

at the same time we warn tourists about the specific ingredients of our dishes.


§ We comply with the preferences of tourists in food (upon prior request, we will p

repare meals taking into account dietary preferences and allergies)


§ We minimize food waste, for example, we optimize the portion size.


§ We do not offer water in disposable bottles - we offer water from a large 19 liter bottle. We invite

tourists to use their own reusable bottles.


For snacks during the tour, in the absence of reusable tableware, we use paper lunch bags.


Our tours:


On our tours, we protect the authenticity of communities and the environment, and we are totally

against harming wildlife and polluting the environment. We strive to minimize the negative impact on

the destination in order to ensure the sustainable development of the places in which we operate.


§ Do not offer excursions that harm people, animals, plants, natural resources, or that are socially and

culturally unacceptable;


§ We comply with the legal norms of protected areas and natural and cultural heritage


§ Whenever possible, we refuse or at least minimize travel to destinations in which nature suffers

greatly from the negative impact of tourism and monitor the total load of natural places.


§ When traveling to natural areas, we refuse disposable plastic, and also do not leave garbage (we

collect it and safely dispose of it at designated points)


§ We do not promote souvenirs containing endangered species of flora and fauna, or historical and

archaeological artifacts (except in cases permitted by law)


§We cooperate with the local administration and other industry representatives to encourage and

promote sustainable tourism development in the areas in which we operate.


§ We advise guests on standards of conduct during excursions and events with an emphasis on respect

for local people and communities, local culture, nature and the environment


§ We do not offer any excursions involving wild animals in captivity, except for properly regulated

activities in accordance with local, national and international legislation;


§ We are not affiliated with companies that harvest, consume, exhibit, sell or trade species of wild

animals, unless it is part of a regulated activity that ensures that their use is sustainable and in

accordance with local, national and international laws.


§ We instruct tourists on how to properly behave with animals in order to avoid any risks


§ We monitor the safety of both tourists and animals.


§ Animals meet veterinary requirements.


§ All animals that take part in tours or shows are fed, live in good conditions, treat them with care

(owners do not beat the animal, do not use spurs.


Guides and tour leaders:

- We exclusively employ local residents as guides and provide a fair and safe work environment

that supports and respects local communities.

- When hiring guides, we comply with legal regulations, decent wages and

working conditions

- All our guides and staff have a written employment contract and understand

the working conditions

- We give the entire guide specific instructions regarding the professional and

ethical service of guests.

All our guides know the rules of health and safety, know how to provide first

aid and what to do in case of emergency.

- We hire only qualified guides to accompany our guests, especially when

visiting sensitive cultural sites or environmentally sensitive places

- We inform all our guides and contract employees about the company's sustainability policy, and

teach the principles of ecological behavior and care for the environment, as well as in matters of

human rights and the protection of children's rights.




- The well-being of our clients and their satisfaction are very important to us.

- We provide high-quality and truthful information about our products and services

- We protect private data and confidentiality of clients - we do not transfer data to third parties

- We care about the health and safety of our guests, so we regularly train our staff on how to act

in emergencies

- We inform clients even before arrival about how to prepare for a visit to our country and a

specific tour

- We motivate customers to visit local restaurants and shops and buy local souvenirs, but also

warn about illegal souvenirs

- We systematically assess the level of satisfaction of our customers and take measures to

improve services and products, and in case of complaints, we consider them and respond